Über-Reden durch An-Reden: Die phatische Funktion als Mittel zum Appell in englischen, spanischen und deutschen Werbetexten

Authors

  • Christiane Nord Hochschule Magdeburg-Stendal, Magdeburg, Deutschland

DOI:

https://doi.org/10.52034/lanstts.v1i.13

Abstract

Advertisements are intended to persuade the addressees to buy a particular product or service. In order to achieve this communicative purpose, text-producers make use of various strategies. Apart from directly appellative speech acts like recommendations, requests or invitations, they use referential, expressive, and phatic utterances as an indirect means of persuasion. The phatic function, which, according to Jakobson (1960), provides the appro-priate channel for communication, is of particular importance in this respect. If the channel does not work properly, the persuasive function will never reach its aim. In the following paper, a small corpus of English, Spanish and German advertising texts is analyzed in order to find the indicators of the phatic function which are instrumental in making persuasion work.

Downloads

Published

25-10-2021

How to Cite

Nord, C. (2021). Über-Reden durch An-Reden: Die phatische Funktion als Mittel zum Appell in englischen, spanischen und deutschen Werbetexten. Linguistica Antverpiensia, New Series – Themes in Translation Studies, 1. https://doi.org/10.52034/lanstts.v1i.13

Issue

Vol. 1 (2002): Linguistics and Translation Studies - Translation Studies and Linguistics

Section

Articles

License

Copyright (c) 2021 Christiane Nord

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under the CC BY-NC 4.0 Deed that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. The material cannot be used for commercial purposes.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).